A copyright claim, comparative advertising statue or a breach of an image licence. These are unique risks faced by marketing companies. 

As a marketing company you need professional indemnity insurance which will cover these risks. Not just a general insurance package, but a specialist insurance policy which is designed for your business. At Whinney Insurance Brokers we not only specialise in insurance for marketing companies, but can also provide advice on how to prevent things going wrong in the first place.

Insurance for Marketing Companies: Why are the risks you face as marketing company professional different?

Rather than one off jobs for clients, you are often engaged in long term relationships. Working on a brand over a sustained period of time. If there is a mishap, the client relationship is king. The cover we provide, isn’t just about defending you against claims from clients or third parties. It’s the opposite. Finding ways to resolve a problem without an expensive legal fight. Minimising the impact on your client and hopefully retaining the client relationship going forward.

Sometimes you spot problems just in time. If you have helped a client run a campaign and you have realised you have used the wrong logo or colour. The insurance we provide includes rectification costs cover. i.e. “we will pay any reasonable and necessary costs to rectify that error”.

You might be surprised, but many insurance policies for marketing companies on the market will not cover your key risks. Risks such as; breach of licence, unintentional breach of a written contract or cover for your websites content, are all too often not covered. Insurance wordings are complicated. We can help you understand the small print and point out if insurance is missing things we would expect covered. We can then help rectify gaps in cover should you require.

If you need any help reviewing your insurance please call us now. We don’t charge a thing for a consultation, or if you just want some advice we are always happy to help.

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    We can arrange insurance for marketing companies whom specialise in any of the following areas:

    • advertising and/or ad agencies
    • social media consultancy
    • digital marketing
    • consultants in marketing, branding and corporate ID
    • sales promotion
    • direct marketing
    • graphic designers
    • market research
    • public relations
    • telemarketing
    • media buying
    • multimedia consultancy
    • creation of content for TV/cinema advertisements
    • creation of content for print press/poster advertisements
    • database management and list broking
    • commercial film producers

    “We’ve recently taken out an insurance policy with Whinney Insurance Brokers. I cannot fault their service and I am really happy with the policy. I would highly recommend Whinney Insurance Brokers.”

    David Titherington (Director – Flying Egg Media Ltd)

    Useful links

    Marketing – Marketing is the UK’s leading title for marketers providing marketing news, insight and marketing jobs.

    Marketing Donut – Marketing advice and resources for small businesses (SMEs) to set marketing objectives, plan marketing strategy.

    Marketing Week – a leading UK magazine for marketing jobs, marketing news, opinion and information.

    The Chartered Institute of Marketing is the leading international body for marketing and business development.

    Brand Republic – Marketing news, campaigns and effective strategies. Coverage and analysis of the UK marketing industry, including news, campaigns and effective strategies for success

    The Drum

    Direct Marketing Association – The Direct Marketing Association offering lobbying, events, research, and development.

    The Marketing Society – the leading global network of senior marketers.