Insurance for Broadcasters

Worried about defamation? We know your risks and have you covered.

What you need to know about insurance for broadcasters

What you need to know about insurance for broadcasters

At Whinney Insurance, we are experts in media insurance and we know that what you say is what you need insured.

We know you need tailored professional indemnity insurance that covers your content, particularly from libel and slander claims.

The biggest mistake is assuming a claim will never happen. We understand that as a broadcaster, you run a particular risk when it comes to defamation becauses it’s easy to unintentionally defame an individual or an organisation and an increasing claims culture means individuals are happy to sue if they think their reputation has been tarnished.

Whether you work in television or radio, live or pre-recorded, the risk of defamation remains. Live slip-ups are easy to foresee, but equally editors and producers can easily overlook or misinterpret pre-recorded content that could also lead to allegations of slander. With our professional indemnity insurance, you’ll be covered.

How your premiums are calculated


Insurers make a number of assessments, taking into account the number of listeners or viewers and the nature of your content. In the digital age, content can go viral quickly making the exposure even more difficult to assess.

We’ll give you the expert advice you need, any time.

What does professional indemnity for broadcasters cover?

As with other media companies, professional indemnity for broadcasters concerns your content. As a broadcaster, you run a particular risk concerning defamation. It’s easy to assume it will never happen. It’s equally as easy to unintentionally defame someone. With the claims culture nowadays, people are not slow to sue if they believe their reputation has been tarnished. The professional indemnity that we organize covers both radio, TV, and also online broadcasters. It can cover both live transmissions and delayed transmissions. With live transmissions, it’s quite easy to see how a mistake can happen. With delayed transmissions, it’s similarly easy to see how a broadcast can be misinterpreted.

How is the premium calculated?

So the premium is calculated in accordance to the nature of your content that you’re distributing. It’s also it also takes into account the number of viewers or the number of listeners of your broadcasts. And it also takes into account whether there’s a likelihood that your content could go viral.

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How your premiums are calculated

Insurers make a number of assessments, taking into account the number of listeners or viewers and the nature of your content. In the digital age, content can go viral quickly making the exposure even more difficult to assess. We’ll give you the expert advice you need, any time.

Frequently Asked Questions

We know you’ll have questions about your insurance. If you don’t find the answers you need in our FAQs, call our dedicated team of expert advisers.

Broadcasters

We can provide cover for anyone involved in broadcasting.

A broadcaster could be a large national or multinational TV broadcasting company; an individual journalist, commentator or reporter; and it can apply to local, national or international radio as well as TV.

No matter what sort of broadcaster you are, we can provide a tailored insurance package that protects you and your business.

You’ll need a tailored package that includes:

  • Professional indemnity insurance – We suggest you have professional indemnity. This covers you for allegations of mistakes and provides compensation where you are liable due to professional negligence. It usually covers associated defence or legal costs too which is vital when you are working with companies bigger, and more able to litigate, than yours. It will cover you for claims from clients and third parties.
  • Cyber insurance – Cyber criminals are acutely aware that advertising agencies have access to sensitive commercial data which they can exploit. You’ll need cover if they gain access to your systems.
  • Public and product liability – This covers physical injury and damage and can be added to packages at a low cost.
  • Employers’ liability – This will protect you from legal costs should an employee sustain a bodily injury in the course of their employment. If you have any employees it is compulsory in the UK to have employers’ liability and it can be added to packages at a low cost.
  • Computers, laptops and office equipment – We advise insuring your IT equipment from theft and destruction and can offer cover for portable IT on a worldwide basis.
  • Directors’ and officers’ insurance – This covers claims against directors or senior managers made in a personal capacity and is especially relevant if you have external investors who could hold company directors liable for failures or missed targets.

The broadcasting of any content, regardless of the topic, has an element of risk.

In some cases, the genre of the content may be very low risk or un-contentious, but that doesn’t mean a person or company won’t raise a grievance.

The primary risk in broadcasting is defamation, and what is defined as slander.

The risks associated with live reporting and more contentious content, usually associated with investigative journalism or topics of a religious, political of commercially-sensitive nature, carry an increased defamation risk. Defamation claims, even those entirely unfounded can result in expensive legal costs. Our publishers’ insurance provides a legal defence for your business and helps with the costs of putting things right, if you are liable.

The right insurance protects your business, its reputation and balance sheet.

  • If you have American or Canadian clients or contracts, they will probably be excluded and some insurers will restrict cover to UK claims only. However, policies can be extended to include USA and Canada protection for an additional premium.
  • If you are involved with advertising production, some policies will exclude work away for the office unless you buy an extension.
  • Most media policies will exclude any claims related to patents. We can explore additional coverage if you need it.
  • Some insurers will apply a retro-active date, which means complaints or claims related to work prior to that date are excluded.
  • Deliberate acts, dishonest or fraudulent acts are usually excluded unless committed by an employee without the knowledge of senior management.
  • Disputes which are purely commercial in nature and not linked to your supply or service provision, such as a commercial dispute with a supplier, may be excluded. Disputes with clients are usually covered, especially if they allege your business has been negligent or breached a contract.

There’s no simple answer because a judgement will be dependent on a number of factors, including:

  • The gross revenue of the business.
  • The nature of the content published.
  • Previous litigation.
  • The circulation of the content, both in terms of geographical reach and volume.
  • The presence of available indemnities with other companies such as news aggregators.

elements that can be included in your Broadcasters Insurance package

Professional indemnity for broadcasters

Professional indemnity covers you for mistakes, or allegations that you’ve made a mistake. Any old professional indemnity will not suffice. Our policies are tailored to cover the unique risks faced by professionals in the media and marketing industry, including breach of intellectual property or copyright, breach of licences and unintentional breach of client contracts.
Professional Indemnity
Liability Insurance

Liability insurance for broadcasters

Public liability covers bodily injury or property damage caused by your broadcasting business. It is often purchased alongside employers’ liability, which protects from legal claims should an employee sustain a bodily injury in the course of their employment. Employers’ liability is a legal requirement in the UK, and you should be aware you may be required to have employers’ liability in place to cover those who work with you temporarily, such as assistants and models.

Technical equipment insurance broadcast equipment

Technical equipment insurance covers you for damage or theft of your office equipment and computers, plus portable technical equipment. Worldwide all risks coverage, including accidental damage and theft as standard on all policies. Available on all types of media equipment. Unlike other providers we can also cover hired equipment in addition. Our policies always include cover for the hire fees whilst your equipment is being repaired or replaced.
Technical Equipment Insurance
Cyber Insurance

Cyber insurance for broadcasters

Cyber insurance will cover costs associated with a cyber-attack. These can include legal fees, IT forensic costs, IT rebuild or restoration costs, costs associated with notifying data subjects and lost revenue during downtime.