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Insurance for Digital Marketing

Whether you’re a studio or a freelancer, digital marketing agencies and consultants face unique and often complex risks. A copyright claim, comparative advertising statute, breach of an image licence or an unintentional breach of a written contract are all risks facing people working in digital marketing. Any loss or damage can have a significant impact on your earnings and reputation, and if a client or third party is affected they could take legal action. Contractually you may also be required by your client to have insurance.

We’re experts in digital marketing insurance

As a partner business of Williamson Carson, insurers to the creative industries, we know the media inside out, the associated risks and know how important good relationships are. Our specialist marketing and advertising insurance cover helps minimises the impact on your client and works to retain your client relationship. Working with specialist insurers, all our media insurance covers are tailored for the industry and to your unique requirements, and we’re proud to offer insurance packages with comprehensive protection not available anywhere else. From professional indemnity to all risks insurance for cameras, we can also arrange extensions such as rectification costs cover which will help you rectify any mistakes you may make before your client becomes aware.

Always personal, always bespoke

A copyright claim, comparative advertising statute or a breach of an image licence. These are unique risks faced by digital marketing companies.

As a digital marketing company, you need professional indemnity insurance which will cover these risks. Not just a general insurance package, but a specialist insurance policy which is designed for your business. At Whinney Insurance Brokers we not only specialise in insurance for digital marketing companies but can also provide advice on how to prevent things from going wrong in the first place.

As a privately owned broker with a small and dedicated multi-disciplined and experienced team of advisors with expertise in the media sector, we pride ourselves on our exceptional service. Whether you’re getting a quote or making a claim, your insurance will always be handled personally by an expert member of our team.

Why are the risks you face as a digital marketing company professional different?

Rather than one-off jobs for clients, you are often engaged in long term relationships. Working on a brand over a sustained period of time. If there is a mishap, the client relationship is king. The cover we provide isn’t just about defending you against claims from clients or third parties. It’s the opposite. Finding ways to resolve a problem without an expensive legal fight. Minimising the impact on your client and hopefully retaining the client relationship going forward.

You might be surprised, but many professional indemnity insurance policies on the market will not cover your key risks. Risks such as breach of licence, unintentional breach of a written contract or cover for your website’s content, are all too often not covered. Insurance wordings are complicated. We can help you understand the small print. Point out to you if insurance is missing things we would expect covered. And rectify gaps in the cover should you require.

Sometimes you spot problems just in time. If you have helped a client run a campaign and you have realised you have used the wrong logo or colour. The insurance we provide includes rectification costs cover. i.e. “we will pay any reasonable and necessary costs to rectify that error”.
If you need any help reviewing your insurance please call us now. We don’t charge a thing for a consultation, or if you just want some advice we are always happy to help.

We can arrange insurance for digital marketing clients whom specialise in any of the following areas:

We insure

Specialist digital marketing insurance

Useful links

Marketing – Marketing is the UK’s leading title for marketers providing marketing news, insight and marketing jobs. www.marketingmagazine.co.uk
Marketing Donut – Marketing advice and resources for small businesses (SMEs) to set marketing objectives, plan marketing strategy. www.marketingdonut.co.uk
Marketing Week – a leading UK magazine for marketing jobs, marketing news, opinion and information. www.marketingweek.com
The Chartered Institute of Marketing is the leading international body for marketing and business development. www.cim.co.uk
Brand Republic – Marketing news, campaigns and effective strategies. Coverage and analysis of the UK marketing industry, including news, campaigns and effective strategies for success www.brandrepublic.com
The Drum www.thedrum.com
Direct Marketing Association – The Direct Marketing Association offering lobbying, events, research, and development. www.dma.org.uk
The Marketing Society – the leading global network of senior marketers. www.marketingsociety.com