We explore the following topics of relevance to advertising agencies:
- Why should advertising agencies consider professional indemnity insurance?
- Advertising agencies responsible for creating television, cinema and radio commercials, and the professional insurance implications.
- Professional indemnity insurance for advertising agencies and APA & IPA contracts.
For more information concerning insurance for advertising agencies please visit; Insurance for Advertising Agencies.
As an ad agent, you create, plan, and manage innovative and sometimes risky marketing campaigns.
If you fail to meet client expectations, fail to meet tight deadlines, or fail to fit client brand or briefs, you could be liable to allegations of negligence. These are all things that a professional indemnity policy will cover.
Also, you’re dealing with designs, ideas, and copyright. These are all things that where you could get allegations of breach of intellectual property. If that is the case, you’ll often be working under APA or IPA contracts. These contracts divide the responsibility between the ad agent and the production company.
It’s important that you work with an insurance broker that understands this and organizes a policy which covers the elements of those contracts for which you are liable.
For more videos and information, please visit www.whinneyinsurance.co.uk.
