5 steps to help marketing companies manage potential risks

1. Have a basic contract in place for all work done. It can protect your business by limiting your liability for fees charged and any consequential losses.
2. Have documented procedures to ensure that all images used have the appropriate licenses and permissions.
3. Make sure that and freelancers/subcontractors have insurance in place.
4. Obtain client sign off before going to press or print – even if this is just a one-line email.
5. Follow up client conversations with emails or documentation. If a client makes allegations a clear paper trail can mitigate your risk.

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